Guided by the simplicity and timeless style of Australian outerwear label, Friends of Frank, the brand’s flagship boutique offers a warm, cocooning experience, merging inspiration from European interiors and Fitzroy’s creative character.
Warm, buttery tones and soft textures define the curated interior, grounded by coir mats, hand-finished aluminium cabinetry and American oak accents, synergising with the label’s seasonal garments. A raised dressing room area crafts an intimate setting, akin to a private tailor, lined with floor-to-ceiling sisal carpets and chocolate brown linen curtains. Throughout, bespoke mirrors, racking, shelving and displays celebrate artisanal craftmanship, complemented by vintage and contemporary details, encapsulating the brand’s classic, understated and effortlessly elegant spirit.
Interior Design: Georgina Jeffries
Builder: Tykon
Landscape Design: Dirt Landscape Studio
Photography: Lillie Thompson
Friendswith Frank
